Contextual Essay
Across many weeks, I have been looking at a subject which discusses the future of fashion. For information on what I have done, click HERE and on my Website and Pinterest.
The aim of the Digital Artefact was to address the future in 5, 10, 15, 20, 50 years or more. The fashion industry needs a change in structure, due to the rising effects of climate change.
Progression
I received feedback from a student stating “perhaps you DA could have a more precise objective how you predict to see the future of fast fashion, you could suggest ways you would like to improve the over production of clothing and accessories.
From this feedback, I decided to emphasise on which brands are sustainable. I recommended a number of brands involving swimwear and different price ranges. It was important I also dive into what really differentiates a brand from other fast-fashion companies. It was great I learnt brands which I will be shopping from.
Lecture Resources
Solarpunk seeks to imagine and represent how the future might be if we overcome the challenges of sustainability, global warming and pollution without resorting to utopism. “The diegeses of alternate histories use moments on empirical history as building blocks to construct entirely new histories.” (Reina-Rozo, 2021)
It discusses how THE FUTURE IS NOW, so every small change that is made today, whether it’s just starting to research about sustainable brands, it all counts.
(Moore, 2022) states that “to realistically imagine the future of technological advancement and innovation, particularly in terms of Artificial Intelligence, means that we have to look at historical and current trends, but realise that innovation is not necessarily linear.” This interested me in observing historical and current trends, which ultimately lead me to make my Pinboard showcasing “micro-trends.” It was important to see how we can move past and acknowledge just how quickly that piece of clothing you’re about to buy, soon won’t matter or even last in a matter of weeks.
(McLuhan & Fiore, 1967) states “it is the medium that is the message.” Each photo on my moodboard tells a thousand words. Originally, the photos being pinned were only going to be fast-fashion micro-trends. However, I wanted to add sustainable fashion as well, inspired by Emma Watsons sustainable Instagram page.
The movie, “Don’t Look Up” portrays Jennifer Lawrence’s character as emotional and aggressive. This is how many female climate activists are portrayed, such as Greta Thunberg. Meanwhile, reporters would prioritise asking Leonardo DiCaprio’s character questions. This is a great example of how climate activists are discriminated against and not listened too. Instead some, e.g. women, are considered “crazy.” This has to stop to support the climate crisis.
Anybody can start ways to shop sustainability and my blog shows just how.
The future in fashion is now!
References
McLuhan, M. and Fiore, Q., 1967. The medium is the message. New York, 123(1), pp.126-128. Available at: https://books.google.com.au/books?hl=en&lr=&id=I8dPhB88Sx4C&oi=fnd&pg=PA107&dq=medium+is+the+message&ots=CF0Bqy4FeT&sig=6YePflF0NNdRq1txxFv_HwHkXcc#v=onepage&q=medium%20is%20the%20message&f=false (Accessed May 20th 2022).
Moore, C. (2020) ‘Artifical Intelligence – Predictions and Revolutions’ [Recorded lecture], BCM325: Future Cultures. University of Wollongong. 3rd February. Available at: https://www.youtube.com/watch?v=WH3ddrSZ5bg&t=1272s (Accessed: 25th May 2022).
Reina-Rozo, J. (2021). Art, energy, and technology: the Solarpunk movement. International Journal of Engineering, Social Justice and Peace, 8 (1), p. 47-60, Available at: https://doi.org/10.24908/ijesjp.v8i1.14292. (Accessed May 19th 2022).
Samantha's Show 
Reblogged this on Future Cultures.
LikeLike